U.S. Auto Sales Expected To Surpass 15 Million In 2013

Posted: January 2, 2013 in Automotive

Originally posted on CBS Detroit:


Sales reports are still filtering in from 2012, but analysts have already turned their attention to 2013. And we’re happy to report, they’re making some pretty rosy predictions for the year to come.

A report in the Wall Street Journal says that marketing and research firm Polk expects U.S. auto sales to reach 15.3 million units in 2013 — up nearly 1 million from this year’s expected total of 14.4 million. (And in fact, since Polk’s predictions are based on vehicle registrations, which typically lag behind sales figures, the total could feasibly hit 15.4 by December 31, 2013.)

Edmunds predicts slightly smaller growth, but still expects sales to cross the 15 million mark.

WHAT’S DRIVING SALES?

Analysts point to three factors that are pushing auto sales higher:

1. New models: Automakers are on track to debut about 40 new models this year, which is twice what we saw in 2012. Excitement…

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